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Archive | October 7th, 2016

Every Click Counts by David Mathis

Published October 7, 2016

We have a large-screen television on the wall in our offices. It’s become a favorite show-and-tell spot when we give guests a tour of our space. It’s a boring screen, in one sense — no movies or fancy graphics, but just a dashboard of the current traffic to the website. But once you learn what the numbers mean, you get a sense of the significance. The main purpose of the screen is to remind our team, as we write and edit and craft social media, that tens of thousands of real-live users access the site each day. The dashboard stays […]

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